09 Jul NOT WORTH IT
‘can I help you’ , ‘are you looking for smth specific…’, ‘best deal ONLY for you today…’ , and more ear-buzzing phrases on daily basis. So what is the most annoying profession in da World? 1st 🥇 … SELLER!
Selling goods is a heck of detail knot-on skill… based on tricks.
Yeah, sounds upsetting, for us clients, but its all about blinking off doubts before slashing Visa card, or whatever you have, Centurion, Dubai First Royale Mastercard, yo…
How…How da eff, do we go for came-saw-bought trap? The most working and cliche techniques in marketing are… Who use ’em, abuse ’em, and brag about ’em?
on what trick they flick?
1) Information asymmetry
2) Perception hacking
3) Manufacturing scarcity
4) Tribe triggering
5) Narrative imprinting
Works for all businesses, just the level of it vary; In China they really lean on showrooms (Perception hacking and Tribe triggering); In Russia its more about deficit pretending/ limited edit. ( Manufacturing scarcity and Narrative imprinting); In the US, people are used to empty promises, unique look/tool offers (Information asymmetry and Manufacturing scarcity)
Information asymmetry
SOOOO USED in fancy and designer’s shops; On your ‘ Can i have someone here? I would like to buy it’ , in-store admin.or security guard would tell you to wait — wait for a about 5 min or even half an hour!!! — for your personal adviser, ahem ‘a pro in dat matter’, pff yeah as they say so, sure-sure like I came here to waste my time talking, ‘Heyy just beep the barcode for Eff SAKE !?’.
Funny, when this personal advisor comes — after whatever turned sand-clocks — she or he would say ‘Um, exactly this one is sold-out. Sorry, cant promise much at this moment, its very popular and unique bag , tag , rag, whatever… ‘Leave us your pass [details] and we’ll contact you once its out‘, or ‘ Ok this one is not available at the moment. Limited edition. I can offer another model, or put you on the waiting list‘.
They not just sell goods but have experts that would advise you on what to buy , how trendy is this and that, where it was made, how it was ‘baked’, and blah blah. Maybe if you would stay their long enough you would change all your closet, or sing up to fashion session.
Trick is Simple : making you wait must tell you how busy they are — not like the mouth-blabbing but serious pros that have lots of clients besides you; Whenever they say ‘Sorry , Sold-out’ while online this item is in stock, they play with your impatience, like tracking this item day/night and cart it whenever “buy” key is green.
Manufacturing scarcity
Must have seen this tricky-flick when doing groceries. Its a heck of a popular thing there otherwise you are simply out of this planet…but ahem, within Elon’s reach zone.
“Out of stock” “Last one” “Few left” “Limited”and more of this deficit stamps that I see daily, morning and night — yeah that’s how often I brows grocery stores — and its worked on me. Multiple times. Shame… How tho? Pity to even say that, I knew it was a trick but still fell for it; pretending, halting sale and limit supply, pressuring us — me in those morning/night shop tours for that matter — to buy whatever dotted our eye in yellow or red (price sticker). Carted whats on sale [in my head ‘ it would be sold out soon’]. Funny, wapping barcodes, I get this edgy lip-suck, spending bending to lousy pants — How many more ‘last one’ would strike my eyes?
What…WHAT REALLY MADE ME TO BUY THAT??? I didn’t need it and just this ‘yo-yo final call’ wrapped me up. Yea yea cool-cool…shuffle holes in my poks.
In Russia people love to get whats marked as “sold-out” or “limited”, its like a positive review in-da-face; ‘Holly molly, they wont have this one anymore?’ ‘Others might get it before me’ ‘ This is the last one ? I need to get it!’.
Such reactions and thoughts are steamed from a long time in 20s century but not going to bulk about it here.
Limited ed. working so well with young adults, who 100% go for unique, seasonal, and one-time sold goods. I know this personally with Adidas or Nike — poaching clients together nailing this trick. Shoe maniacs are stacking their heads around the store shell, counting sec, when the store’s door lifts up and then…um TOTAL smush push call-me-douche madness begins.
Tactic is pretty shown — say ‘the last one on sale!’ — Voila — folks would rack the pack, without much need in it. This “limited” or “Last one” stamp just to bash more coins from you joints. Pity but we still go for it. I personally bought dozen things with that hashtag.
To recap Manifact..scarcity farcity, I would say…: Lot of choice? Cool! We go to look at. But we buy when there is not much choice left. C’est la vie, to sell — reduce the choice.
P.S
‘Paradox of choice’ (Sheena Lyengar): the bigger selection attracted more shoppers (but only 2 to 5 % would buy it); with smaller selection, more than half of those who comes in, would wallet fling.
Tribe triggering
From head to toes you gonna pose. A sticker-flicker, shoving price tags “Chanel” “D&G” bold logs like they aint no cheap. Yeh, this Glory Hunter steep to play with glit.
Mescuzi, but fully covered with screaming steaming print is yeah sign of shanty thinking — I wear this coz cost the biz. Buying clothes just for a fancy stamp is quite plank. Whats pros and cons to it? I see more downs, except face-up your IQ high in fashion, bet niggling thru Vogue posts..,which hauled in toilet .
Sure sure many like to be in some kind of a team, to mingle with a creative parading flock. I saw it in Russia , in the US, in China, and slightly in Germany and France. ‘Why to buy brandish clothes ?’ Quality, comfort, beauty, statusy, and be a centre-circle in twerkle.
Actually, Apple recently fell into that fancy-shamsy brand category — sorry folks who fully Mac packed : Having an iPhone back in 2007 1st generation, was something outstanding — trendy and tech advanced; Buying an iPhone in 2020, lining your wealthy selfie — quality and comfort. Now an iPhone 2025, you are a squander — Apple drapple-fuppel loyal or have no clue whats on the market now.
Apple iPhones always change their models but adding only one or two new setting, and cost like half of a jet! They forget freshmen brands jumped in da bandwagon, lowering cost for almost identical to iPhone gadget: All successfully copied tools and settings from Apple and Samsung that were strongest of all that once appeared; New tools don’t bull — lots of touch screens went to bin (not that impressive anymore).
Perception hacking
Sleeker, heavier, smoother, fragranced, heady, evocative…
Look around wherever you at: Walls, floor, ceiling… How people/ service team looks like — all selected to fit the product, fit the brand moto, and just peace of a s… style: How matish or glossish?; How marbly, flatly, glittery their walls?; How big is their space?; How bright their arc? How dark on their side? Elegant looney balooney…
Smell
Oh the smell is a complete fish-hook; trace of a fresh bread in bakery shop, caramel milky whiff inside of a candy shop…ah already drooling. Same goes with auto salon; leather with woody notes of amber, yells quality and luxury that you want for your car — placing yourself in it already. Works eh pff to good. Smell tells us how fresh and safe is what we buy. A perfect ‘verify’ ‘approve’ or ‘go for’ sensor. Tickling memories –good and bad — enough to head rise.
Music
Smell, look, and music. I would say, music is roughly a final pinch in clinch, complete the whole experience; Jazzy type is far the most picked on.
Narative imprinting
Who are you? What are you into? What you worth? All printed in your wear — the brand you put on. Yeah, maybe your hairy or skinny bini, sharpy curpy body might tell who you are, and what you do in life, roughly, but not so much when tipping bottoms with Air Yeezy or DC Shoes or Jordans, topping on Burberry jacket…Weird mix hit the bricks.
Your character, your interests, where you belong to — coded in what you put on; wearing Channel’s sneakers? Have nothing in common with Converse thinkers ; Hermes purse? Not a chance to fence with trampy-pumpy handbag wigglers, vice versa.
“Narative imprinting’ is close to “Tribe Triggering” — same ideas, same points, same coins… Idea to be a part of something. Goes for winning teams, champions, and just fancy-pansy million dollarZ brands.
Logo-pogo and you on the cusp to leave green dust [heaps of money]. Critics? Well if it rocks you boat, makes you happy then do so. Maybe thats your thing — spending for trending, living on pending.
What if..
Look around sense all those tricks …I guarantee, you would smile — giggle, laugh, cheek buff– thinking all was cap-tagged for you to ‘swingle greens around’ thats on what they bound count. Feel loosen up? Back up, track app, bounce out,…er, think again before sliding you visa card.
What will happen if their traps didn’t cast? Well, you’ll save money, more likely blacklisted, hated by store managers…or become their good friend. No worries, good things would bounce to either side.
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